QC - “Casino du Lac-Leamy’s revenues fall 3.9% due to ’strong competition’, Gatineau casino to lure high rolers by offering junkets”
Jean-Francois Bertrand, The Ottawa Citizen, Saturday, June 23, 2007
“It was not a royale year at the Casino du Lac-Leamy.
For 2006-2007, revenues at the casino dropped by 3.9 per cent over the previous year, to $201.9 million. These figures exclude gamblers’ expenditures at the restaurants and the Hilton Lac-Leamy.
Loto-Quebec’s annual report, published earlier this week, attributes this decrease to the casino’s unique situation, a “particularly strong competition in its immediate market.”
Catherine Schellenberg, the casino’s spokeswoman explained that the Gatineau gambling institution is near the Thousand Islands Charity Casino in Gananoque, another across the border in Akwesasne, New York, and even Fallsview Casino Resort in Niagara Falls, Ont. The latter is aggressively courting the group market, those travelling by the busload to gamble, said Ms. Schellenberg.
“Las Vegas, Atlantic City, that’s not our competition. But Fallsview, we feel its impact.”
Moreover, due to provincial regulations, the Casino du Lac-Leamy is not able to ride the wave of popularity of Texas hold ‘em poker. For that, local card players go to Akwesasne, a stone’s throw from Cornwall, online or play among friends in their basement.
Quebec’s casinos are also at a disadvantage to Ontario when it comes to new games.
Ms. Schellenberg said that because of different regulations, Ontario is able to certify new slot games quicker than Quebec, which allows the neighbouring province to put more new games on the market each year. Demographics is also a factor in lower revenues.
“Young adults, brought up on XBoxes, are searching for something more interactive, they want the feeling of being in control,” said Ms. Schellenberg, adding this could explain the popularity of poker for that clientele.
Early in the last fiscal year, which ended on March 31, Quebec enacted new anti-smoking legislation. While the gaming floor had been non-smoking for years, there were ventilated smoking lounges in the aisles. They were closed on May 1, 2006, and smokers at Casino du Lac-Leamy had to step outside to light up, as they have been doing at Rideau-Carleton Raceway Slots since 2002.
Attendance at the Casino, which was a 3.3 million in its first 12 moths, 11 years ago, has shown modest increases over the last few years, from 3.3 million yearly visitors by March 2005 to 3.4 million in 2006 to 3.5 million by the end of last March. The novelty factor is wearing off, said Ms. Schellenberg. In order to increase its revenues, a new position was created last year at Lac-Leamy to lure high rollers by offering them junkets.
“Before, we were only welcoming them. Now, we’re making an extra effort to get them here,” she said. The target are players who travel the world to gamble. The casino can attract these spenders by offering complementary hotel rooms at the Hilton next door, something Montreal cannot do, given the location of its casino on the former Expo site.
“Upon request, we can give them tickets to events such as the Bluesfest, or seats for a Sens game. It’s a bit like a concierge,” she said.”
© The Ottawa Citizen 2007
