“Hooters Vegas hotel campaign targets women” (url)
By Nicole Smith
April 5th, 2007
Along with chicken wings and orange shorts, restaurant chain Hooters
hopes to make its brand synonymous with a Las Vegas casino and hotel.
Hooters has enlisted Advanced Results Marketing to produce a DRTV
campaign for its Casino Hotel, which opened in February last year. In
addition to media planning and buying for the Casino Hotel, ARM is
producing a 60-second commercial that features a promotional offer
for $25 rooms.
